How AI-powered ordering & local SEO tools are fueling strong growth

Shipley Donuts

Founded in 1936 by Lawrence Shipley Sr., Shipley has a long tradition of serving fresh, delicious “do-nuts”—including its signature glazed—that keep customers coming back .
Today, Shipley offers over 60 donut varieties, kolaches, beverages, and new flavor deals and promotions, with both in-store and online ordering, plus catering.

About

The Story

Challenges

#1

Shipley wanted to scale up its digital revenue with more online orders and larger ticket sizes

#2

Shipley was underperforming in search visibility (SEO), despite being a regional leader with a dominant brand

#3

Shipley wanted a modern, innovative online experience that its customers would love

Solutions

#1

Deployed the AI Order Form – to make ordering faster and easier and suggest personalized upsells

#2

Added Smart Local Pages – to improve visibility in local search and drive more organic traffic directly to Shipley’s site

#3

Integrated these tools into Shipley’s existing online ordering system, ensuring a smooth user experience and no change to store operations

The

Results

More customers are ordering directly through Shipley’s own website. Improved customer experience & menu suggestions are increasing Average Order Value.

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AI-driven orders22% of all completed orders leverage AI enablement

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Average Order SizeBaskets were 24% larger than non-AI orders on Shipley’s website

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Average Order SizeAI orders were 92% above the average across all digital channels

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Search VisibilityIncrease in keywords ranking in the Top 3

The

Takeaway

Shipley’s results show how combining smart local SEO with powerful AI-driven ordering can drive more orders at higher values. For brands seeking growth in digital orders, these tools drive growth for first-party channels while elevating the user experience.

Ready to see what this looks like for your business?