AI-powered ordering boosted catering and loyalty for a fast-growing Tex-Mex brand
Fajita Pete’s
Fajita Pete’s is a 31-unit, multi-state Tex-Mex QSR brand, specializing in catering fresh fajitas and family-friendly dining. Given its strong catering focus, the brand needed a way to make large, complex orders easier for customers while building higher-value transactions and repeat loyalty.
About
The Story
Challenges
#1
Online catering flows were time-consuming and prone to cart abandonment
#2
Many customers were being captured by third-party platforms, charging hefty commissions and limiting direct relationships
#3
The brand wanted an innovative solution to grow its business and delight its customers
Solutions
#1
Implemented the AI Order Form to streamline the catering process, from building orders to executing checkout
#2
Leveraged data insights from AI to personalize orders and drive smart upsells
#3
Captured meaningful increases in customer information for future marketing and loyalty programs
The
Results
Customers are choosing direct ordering over third parties. AI-driven upsells and smoother flows are increasing per-order revenue.
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0
%
Catering order growth+20% y/y growth in first-party orders
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%
Basket size+5% increase in first-party catering basket size
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0
pp
Digital order mix61% orders captured online vs. 36% pre-launch
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0
%
Relative net value70% higher net value compared to third-party orders
The
Takeaway
For a catering-heavy concept like Fajita Pete’s, AI proved to be a powerful growth lever. By simplifying large orders and building customer loyalty, the brand saw immediate and sustained revenue uplift—all while decreasing reliance on costly third-party platforms.
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