AI-powered ordering boosted catering and loyalty for a fast-growing Tex-Mex brand

Fajita Pete’s

Fajita Pete’s is a 31-unit, multi-state Tex-Mex QSR brand, specializing in catering fresh fajitas and family-friendly dining.
Given its strong catering focus, the brand needed a way to make large, complex orders easier for customers while building higher-value transactions and repeat loyalty.

About

The Story

Challenges

#1

Online catering flows were time-consuming and prone to cart abandonment

#2

Many customers were being captured by third-party platforms, charging hefty commissions and limiting direct relationships

#3

The brand wanted an innovative solution to grow its business and delight its customers

Solutions

#1

Implemented the AI Order Form to streamline the catering process, from building orders to executing checkout

#2

Leveraged data insights from AI to personalize orders and drive smart upsells

#3

Captured meaningful increases in customer information for future marketing and loyalty programs

The

Results

Customers are choosing direct ordering over third parties. AI-driven upsells and smoother flows are increasing per-order revenue.

0

Catering order growth+9% y/y growth in catering orders

0

Basket size+6% increase in first-party catering basket size

0

Digital order mix49% orders captured online vs. 36% pre-launch

0

Relative net value77% higher net value compared to third-party orders

The

Takeaway

For a catering-heavy concept like Fajita Pete’s, AI proved to be a powerful growth lever. By simplifying large orders and building customer loyalty, the brand saw immediate and sustained revenue uplift—all while decreasing reliance on costly third-party platforms.

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